The stress test
One mark, every size.
512 px — app icon
The service
A brand is a promise you can recognise.
A good identity works everywhere your business shows up: the sign above the door, the takeout bag, the website header, a 32-pixel favicon. It has to survive dark backgrounds, small sizes and both of your languages.
We design marks and the systems around them — type, colour, voice — and then we put them to work on the web, in print and on signage. The logo wall on our homepage isn’t a mood board: those are our clients’ working marks.
Not a mood board
42 working marks — hover one, visit it live
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The SojuSoju Bar & Karaoke -
Celerity SoftwareIT Automation -
Beauty KoreaK-Beauty E-Commerce -
Chicken FamilyKorean Fried Chicken -
BacchusKaraoke Bar -
DosirakKorean Takeout -
Hankook ChickenKorean Fried Chicken -
SKRT PlumbingPlumbing & Heating -
DJMHeating & Refrigeration -
Kids AvenueEarly Learning Centre -
Tiny SproutsDaycare -
Sundre Dental ClinicDental Clinic -
RM Dental LabDental Laboratory -
Onna GlobalMedical Travel -
RelydenceImmigration & Investment -
Hello HairHair Salon -
Joyful PianoPiano School -
Orange PlumbingPlumbing
- Logo & lockups
- Colour & type system
- Voice & naming
- Menu, print & signage
- Social kits
- Brand-to-web handoff
The process
Like paint swatches, narrowed to one
Good to know
Questions we hear a lot
Do you only do branding with a website?
No — identity work stands on its own. But brand and site built together always come out stronger, because every design decision is tested against a real surface immediately.
We already have a logo. Can you work with it?
Absolutely. Much of our work extends an existing mark into a fuller system — variants, type, colour and usage rules — without throwing away recognition you’ve already built.
What do we actually receive?
Production-ready files in every format your printer, sign shop and web team need, plus a concise usage guide. No 90-page brand book that nobody opens.
Can you design for Korean and English together?
Yes — it’s one of the things we do most. Hangul and Latin scripts have different rhythms; we design lockups where neither language looks like an afterthought.
Got a project?